How we are always selling. Pt. 1

Welcome to Leadership Sovereignty Podcast. I'm your host, Terry Baylor, along with Ralph Owens. And today, we'll discuss how being present is essential in all aspects of life, how everyone is always in a position of of selling, how enthusiasm attracts people and fosters connection, and how sales techniques can be applied in everyday life. Enjoy the show.

And we are live. Hello, world.

Hey everybody. How you doing? Hope you're having a great start to your week.

Yes. Yes. Yes. It's a pleasant but warm Saturday morning here in Houston in the month of November. Still trying to cope with that right now.

Know, was had a moment yesterday. It's like, wow, it's like the November. It's crazy.

Yeah and we still get temperatures into the 90s.

You also means? Know what We are almost at one year for leadership sovereignty.

That's right, that's right, that's right. Significant milestone, very grateful.

Yeah, we want to thank you guys. We want to thank you guys for being with us on the journey because it has truly been one. I was just talking with Ralph about even just listening to the show and how there are things about myself that I've been working on as a result of listening to the content. It's hard to really grasp what's happening in the moment and doing Leadership Sovereignty has helped me better understand being present. Because there's a different presence that we have when doing the show than the presence that we have with listening to the show.

It is really emphasized what it means to be present, right? Because there are different aspects of how you engage in those moments. So in this moment, right, we are facilitating. So our presence is different than when we are receiving. Now we're kind of somewhat off topic here, but this is really important to understand being present in your different aspects of your life, right?

Being present as a father, being present as a mother, being present as a brother, being present as a coworker, being present as a manager, right? We have to be in the proper mindset, right? To really operate in the, what's the word I wanna use, to operate effectively in the method or role, right? I'll say role that you're supposed to be serving in. You have to be present mentally, right?

So I just want to share that man. Hopefully that helps someone today but multitasking when you're on your meetings, I'm sorry, you're not present. So you're in that car with your son or daughter and they're talking to you and you're kind of got the podcast on or you're listening to some music, I don't know how present. So anyway, little off topic but man, it's been a one year for us and again, it's helped me to understand how to be present. What we're gonna talk about today though is sales, selling.

What does that really mean? Are you selling? Do you consider yourself a salesperson, a sales woman, a sales man? I like to propose that we're always selling. We are always presenting, we are always in a position of influence, right?

Especially leaders, leaders you are always selling. Whether you're trying to sell your teams on what it means for operational efficiency, right? If there is a level of productivity that is required because there's a ramp up in whatever in your business, when engaging with your team, you're selling, right? Meaning your ability to influence, your ability to articulate what the outcome is. And there are all kinds of methodologies around selling.

We've all had the high pressure tactic when you go into, let's just say a furniture store. A furniture store can be like high pressure sales. Because they want you to get that couch because they know if you buy that couch, man, that's a ten year investment. I don't think they're Again, I'm not that familiar with the furniture business, but I know when we're in there, that salesperson is tracking us the entire time.

That's

right. So yeah, there's always an aspect of selling that's going on. And understanding the product, understanding the service. As a manager, you have a product and a service. So in order to engage and get your teams to move in the manner or method that the business needs, we're selling.

We thought this

would be a very, very, very, very good topic. So we're going to just start at the top.

And I love this part because, Ralph, I think it's funny too. I think we are different ends of the spectrum in terms of who we are as people, right?

Our

personalities. With that though, I believe there's a richness in this first topic, which is the power of enthusiasm. If you guys had to say, who's the high energy one and who's the moderate energy one, you guys I'd be interested to see what you guys would say about that. But I don't believe it impacts the level of enthusiasm that either of us shows and portrays. And the reason I bring that out is a lot of we believe rather that high energy means excitement.

Doesn't necessarily mean that. So Ralph, do you think about that? Just starting off just around this ideal of enthusiasm.

Enthusiasm is a powerful tool. It's a very, very powerful tool. And some people may not think of it as an actual tool. They may just think of it as, a natural attitude that a person has, but enthusiasm is a tool that you can turn on and you can turn off. Right?

But it's been proven that when you're enthusiastic, people wanna work with you. People want to know what it is that you know. People may want to know more about what it is that you're selling. Right? And I had to learn that it's something that I have to turn on at times.

Right? So, one of the, book references we'll have today is called How I Raised Myself From Failure to Success in Selling by Frank Betcher. And, this is a fantastic book. You know, some may think to themselves that, you know, what does selling have to do with me? I don't sell anything.

But to Terry's point, we are all selling something at any given time. Whether you are looking to get married, for all those brothers out there who have a wife, you have to sell her own youth. Everybody's a salesman. Right? You're trying to, you know, you have value in something that you're trying to get someone else to, also value as well.

Right? So, one of the points he made about in his book about enthusiasm is you have to be enthusiastic to become enthusiastic. Meaning you have to make yourself enthusiastic. And then even if you don't feel like it, your emotions will follow later. I thought that was a really powerful tool because enthusiasm, you know, when you're in a room full of people and you have people who are dull and sad and don't talk, the enthusiastic one is the one that everyone's attracted to.

It's the one that everyone wants to be closest to. It's the one everyone wants to work with. So, I think the thing that comes to mind for me is enthusiasm is an actual tool. Right? It's not just, you know, oh, you wake up and you're enthusiastic or you're not.

No, you can turn it on anytime you want. And when you do, your emotions will catch up.

Wow. I've heard someone say in order to be what you wanna be, you have to recognize what you wanna be.

Yep, that's it.

So you gotta identify it, hey, I want to be this. I want to display this. Until we recognize what we want to be. I heard it called intentionality. Let's be intentional.

And there is power and enthusiasm. Was listening to ironically, just happened to be listening to something on sales over the last couple of days. And actually, you guys know, I listened to Myron Golden quite a bit. And he referenced it in this manner in that money is energy. And so basically what he said is look, high energy is not going to transfer into low energy.

So let's say we walk into a room and I'm looking for someone to do business with. And I'm like, Hello, how are you? My name is Terry Baylor. So great to meet you today. And you're like, Hey.

I wanna be like, have a great day.

Right.

Because you want to transfer or exchange what you have with someone or something that you're working with that's gonna enhance and bring value to what you're doing. So we all know in the law of thermodynamics, that energy is not created, it's transferred. It never dies, it's just say, hey, it's transferred. So, we try to just from a pure energy standpoint, if you try to, if you got high voltage and you transferring something into something that can't handle that voltage it's gonna it's gonna you know it's gonna destroy it it's gonna blow it up.

Thank you for being with us today on Leadership Sovereignty. Stay connected with us on X formerly known as Twitter and on Instagram by searching for Leadership Sovereignty. And just like this podcast, let's all collectively grow as we go. God bless.