Sept. 1, 2025

I Spent 90 Minutes Building One Prompt — Now It Saves Me 2 Hours Every Time: The Power of Prompt Engineering (Part 3 of 8)

Ralph spent 90 minutes building one prompt — now it does in two minutes what used to take two hours. He and Terry break down prompt engineering, saved prompts, ChatGPT memory, and how AI is the engine powering Leadership Sovereignty itself — and how any p

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Ralph spent 90 minutes building one prompt. Now it does in two minutes what used to take him two hours. That is the return on investment of prompt engineering — and most people are still typing one-line questions.

In Part 3 of the Leadership Sovereignty Podcast's eight-part GenAI series, host Ralph Owens and co-host Terry Baylor go deep on prompt engineering — the skill that separates casual AI users from professionals getting real results. Ralph walks through exactly how a YouTube video about podcast chapters changed the way he uses AI forever, how he now uses saved prompts to create newsletters, analyze transcripts for viral clips, and produce content that would take hours to do manually. Terry draws a brilliant parallel — prompt engineering is the new programming language, except anyone can do it in plain English.

They also cover how AI is the engine powering Leadership Sovereignty itself — allowing two full-time professionals to produce the content of a dedicated team — and why the box-packing peach example is the clearest illustration of how AI helps any professional in any role understand and articulate their value to the organization.

In Part 4 you will learn the risks no one warned you about — including the one that could cost you your job.

What you will learn in this episode:
- Why one well-built prompt can save you hours every single time you use it
- How to structure a prompt with role, context, instructions, and output format
- How to use ChatGPT memory and saved prompts to stop starting from scratch
- Why prompt engineering is the new programming language — available to everyone in plain English
- How AI helped Ralph and Terry build a newsletter, analyze transcripts, and produce at scale

This episode is for you if:
- You are using AI but only asking one-line questions
- You want to start building prompts that work the same way every time
- You are a content creator, entrepreneur, or professional who needs to produce more with less time
- You are ready to treat AI like an investment — not just a search engine

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🎧 Get your free AI Toolkit: https://www.leadershipsovereignty.com/ai


Chapters

00:00 – Welcome & Why Prompt Engineering Matters
02:45 – Terry Asks for Real-Life Examples
03:17 – Discovering Better Prompts for Chapters
05:20 – How Prompt Engineering Changed Everything
06:15 – Using GenAI to Create Shorts & Engagement
07:12 – The Power of Context in Prompts
08:14 – From COBOL to Natural Language Prompts
08:46 – Automating Newsletters with GenAI
11:08 – GenAI as a Lifeline for Limited Manpower
12:32 – Why We Share Leadership Strategies With You
13:10 – Expanding the Podcast’s Reach with AI
15:02 – GenAI as Your Career Co-Creator
15:22 – Applying AI to Any Job (Peach Boxes Example)
17:55 – Using GenAI Metrics to Stand Out at Work
18:25 – The Risks of Hallucinations in AI
19:59 – Trust But Verify: Avoiding Blind Acceptance
20:59 – The Knife Analogy: Why Words Matter


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LinkedIn Learning on AI Prompt Engineering: 

https://www.linkedin.com/learning/prompt-engineering-how-to-talk-to-the-ais/talking-to-the-ais

How To Add Chapters To YouTube Videos With AI - Using Just One Prompt

https://youtu.be/gUdYIrCb4uU?si=D_p_3wv0VycWNhnb

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📄 Full Episode Transcript

1
00:00:00,040 --> 00:00:01,680
This is how it, this is how it
happened for me.

2
00:00:01,680 --> 00:00:06,520
I was trying to create chapters
for one of our podcast show.

3
00:00:07,040 --> 00:00:10,640
The tool we, we use to record
with it, It gives you some

4
00:00:10,640 --> 00:00:13,960
chapters, but it's very limited.
So I searched the, I searched

5
00:00:13,960 --> 00:00:16,520
YouTube like everybody else on,
you know, how, how do I get

6
00:00:16,520 --> 00:00:20,200
chapters, You know, for a
podcast transcript.

7
00:00:21,360 --> 00:00:25,040
I found a guy's video and he, he
basically walked you through how

8
00:00:25,040 --> 00:00:28,720
he does it.
He had this prompt that he

9
00:00:28,720 --> 00:00:35,840
created for ChatGPT that spits
out perfect chapters for your

10
00:00:35,840 --> 00:00:38,480
video.
And I said, OK, well let me

11
00:00:38,480 --> 00:00:41,160
check this out.
And I opened up the prompt and I

12
00:00:41,160 --> 00:00:45,520
looked at it and I was like, Oh
my God, there was so much in

13
00:00:45,520 --> 00:00:47,000
this.
It wasn't just a one line

14
00:00:47,000 --> 00:00:49,080
question.
And that's when it hit me that

15
00:00:49,680 --> 00:00:54,680
OK, this too can do way more
than respond to A1 line

16
00:00:54,680 --> 00:00:58,240
question.
But if you wanted to come out a

17
00:00:58,240 --> 00:01:02,520
certain way, a certain format,
repeatedly, you have to be able

18
00:01:02,520 --> 00:01:05,319
to understand how to engineer
the prompt, the question

19
00:01:05,519 --> 00:01:25,840
correctly.
So the way you framed your

20
00:01:25,840 --> 00:01:29,440
prompt, it's going to depend on
the response that you actually

21
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get and how efficient it is and
how well it is and on point it

22
00:01:32,400 --> 00:01:35,080
is.
So, and another thing, like at

23
00:01:35,080 --> 00:01:37,600
least in ChatGPT, you can enable
memory.

24
00:01:38,040 --> 00:01:41,480
So what does that mean?
That means the ability for

25
00:01:42,240 --> 00:01:45,920
ChatGPT to remember your
conversations in the past so

26
00:01:45,920 --> 00:01:48,320
that everything you do in the
future, it can always refer back

27
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to it so that it's not starting
over from scratch again, right?

28
00:01:51,640 --> 00:01:53,600
You know, But these are settings
that you have to set.

29
00:01:54,040 --> 00:01:57,320
I don't think that automatically
comes turned on, right?

30
00:01:58,160 --> 00:02:01,040
And then, you know, you can
create your saved prompts.

31
00:02:01,040 --> 00:02:05,720
So again, the way we question
ChatGPT, you know, the questions

32
00:02:05,720 --> 00:02:07,080
that we put in is called a
prompt.

33
00:02:07,080 --> 00:02:09,840
So you probably need to
understand that you can save

34
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your prompts, you know, for
things that you have to do that

35
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are repetitive, right?
So I have, and I probably have

36
00:02:16,520 --> 00:02:19,280
like 20 different prompts for
different things that I need to

37
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get done because I took some
time to really like.

38
00:02:22,640 --> 00:02:25,120
I mean, I remember one time I
spent an hour and a half

39
00:02:25,480 --> 00:02:28,440
perfecting a prompt to get the
outcome that I wanted it to be.

40
00:02:28,440 --> 00:02:30,640
But now, you know that
investment, that hour and a

41
00:02:30,640 --> 00:02:32,120
half, and that's not for
everything, right?

42
00:02:32,120 --> 00:02:34,280
So I don't want to choose
anybody to think that oh man,

43
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I'm gonna have to put all this
time in it.

44
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Now I was trying to get a very
complex outcome and in order for

45
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me to do that, it took me an
hour and a half to finish the

46
00:02:41,280 --> 00:02:43,120
prompt.
But now every time I use the

47
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prompt I'm done in like 2
minutes or used to take me.

48
00:02:46,760 --> 00:02:49,200
Can you dig into that?
Can you dig into that man?

49
00:02:49,200 --> 00:02:52,520
Because honestly, that's
something that I haven't since

50
00:02:52,520 --> 00:02:55,720
you've been sharing that with me
and I've been trying to analyze,

51
00:02:55,720 --> 00:03:01,520
OK, what do I do on a daily
basis that I can, that I can

52
00:03:01,520 --> 00:03:04,640
create a prompt for?
Can you give us a use case,

53
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something that, that, that you
can share around what, what

54
00:03:09,440 --> 00:03:11,480
you've done?
And I, because I would love to

55
00:03:11,480 --> 00:03:14,160
hear a little bit more about
that because you're a little

56
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bit, you're a little bit more
advanced in that area than I am.

57
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So I, I, and I'm sure other
folks are like, man, really?

58
00:03:20,560 --> 00:03:22,240
So yeah, yeah, let's dig into
that.

59
00:03:22,640 --> 00:03:25,320
Sure, sure, sure.
So, so this is how it, this is

60
00:03:25,320 --> 00:03:31,000
how it happened for me.
I was trying to create chapters

61
00:03:31,000 --> 00:03:33,040
for one of our podcast show,
right?

62
00:03:33,480 --> 00:03:37,200
So the two we, we use to record
with it, it gives you some

63
00:03:37,200 --> 00:03:40,520
chapters, but it's very limited.
So I searched the, I searched

64
00:03:40,520 --> 00:03:43,200
YouTube like everybody else, you
know, on, you know, how, how do

65
00:03:43,200 --> 00:03:47,120
I get chapters, you know, for a
podcast transcript.

66
00:03:47,600 --> 00:03:51,520
And I found a guy's video and I,
and I'll link it in the show

67
00:03:51,520 --> 00:03:54,360
notes.
And he had, he basically walked

68
00:03:54,360 --> 00:04:00,240
you through how he does it.
He basically goes to this one

69
00:04:00,240 --> 00:04:04,560
website, he puts in the URL of
the video and then it creates A

70
00:04:04,560 --> 00:04:07,080
transcript from that.
And then you download the

71
00:04:07,080 --> 00:04:09,440
transcript.
And then he had this prompt that

72
00:04:09,440 --> 00:04:15,880
he created for ChatGPT that
spits out perfect chapters,

73
00:04:16,240 --> 00:04:17,880
right?
You know, for your, you know,

74
00:04:17,880 --> 00:04:21,120
for your video.
And I said, OK, well, let me

75
00:04:21,120 --> 00:04:23,840
check this out.
And I opened up the prompt and I

76
00:04:23,840 --> 00:04:28,160
looked at it and I was like, Oh
my God, there was so much in

77
00:04:28,160 --> 00:04:29,640
this.
It wasn't just a one line

78
00:04:29,640 --> 00:04:34,360
question, right?
He had a role, he had context,

79
00:04:34,360 --> 00:04:38,040
he had instructions, he had
exactly how he wanted the output

80
00:04:38,760 --> 00:04:41,280
to look.
And that's when it hit me that

81
00:04:41,960 --> 00:04:46,920
OK, this too can do way more
than respond to A1 line

82
00:04:46,920 --> 00:04:50,480
question.
But if you wanted to come out a

83
00:04:50,480 --> 00:04:54,760
certain way, a certain format
repeatedly, you have to be able

84
00:04:54,760 --> 00:04:57,560
to understand how to engineer
the prompt the question

85
00:04:57,760 --> 00:05:01,200
correctly, right?
So then I took it upon myself to

86
00:05:01,200 --> 00:05:05,720
go to LinkedIn learning and I
decided to take a prompt

87
00:05:05,720 --> 00:05:07,320
engineering course, which we
will let.

88
00:05:07,320 --> 00:05:09,240
We'll also LinkedIn the show
notes for anybody who wants to

89
00:05:09,240 --> 00:05:12,280
take it.
And when I did that, it changed

90
00:05:12,280 --> 00:05:16,200
forever how I will ever use Gen.
AI because the power in Gen.

91
00:05:16,200 --> 00:05:19,800
AI is your ability to ask it the
right question, right?

92
00:05:20,080 --> 00:05:23,000
You can give it a one line
question, just like Google,

93
00:05:23,440 --> 00:05:26,960
right and get a very generic
answer, or you can give it a

94
00:05:26,960 --> 00:05:30,440
detailed prompt and it can
create something amazing, you

95
00:05:30,440 --> 00:05:34,560
know, for you, right?
So, so now you know, even for

96
00:05:34,560 --> 00:05:38,440
our our episodes now I use that
same, I use the same process,

97
00:05:38,440 --> 00:05:41,280
right?
The show is done, I get the

98
00:05:41,280 --> 00:05:44,800
transcript, I use it in that
prompt and ChatGPT gives me

99
00:05:44,800 --> 00:05:47,160
perfect chapter numbers.
And what does that do for us?

100
00:05:47,520 --> 00:05:51,880
That enhances you, the listeners
ability to interact with this

101
00:05:51,880 --> 00:05:53,640
video.
Maybe you don't want to listen

102
00:05:53,640 --> 00:05:55,680
to the whole video.
We understand that.

103
00:05:55,920 --> 00:05:58,080
Maybe you just want to get to a
certain place in the video.

104
00:05:58,080 --> 00:06:00,440
Now, because we have these
detailed chapters, because I

105
00:06:00,440 --> 00:06:04,240
think the platform we use it,
Terry only gave us about 3 or 4

106
00:06:04,240 --> 00:06:07,920
chapters.
Now I got 10 right, So we got 10

107
00:06:07,920 --> 00:06:10,760
well crafted chapters that you
can click on and get to any

108
00:06:10,760 --> 00:06:13,800
point in the in the video that
you want to make the experience

109
00:06:13,800 --> 00:06:17,680
better for you, right.
I've gone as far as to create

110
00:06:17,680 --> 00:06:22,640
prompts to do things like
analyze the transcript itself

111
00:06:23,040 --> 00:06:27,240
and tell me where the the most
engaging points are in the show.

112
00:06:27,400 --> 00:06:30,680
So we can use those for our
shorts videos, right?

113
00:06:30,680 --> 00:06:33,000
You know, so it, it'll look
through it and use his own

114
00:06:33,000 --> 00:06:35,800
intelligence to figure out these
are the points that you want to

115
00:06:35,800 --> 00:06:38,240
go ahead and pull out, right.
And make those in the shorts.

116
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And these are the reasons why
you want to do it, right?

117
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You know, that's awesome.
Yeah.

118
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It's it, it's, it's, it's
unlimited, right?

119
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That the, the, the capability is
unlimited, just depending on

120
00:06:49,160 --> 00:06:50,600
which it what it is that you
want to do.

121
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So I think what you do is you
first understand prompt

122
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engineering, right?
You know, so that's the

123
00:06:56,560 --> 00:07:00,160
difference between saying, you
know, write me a report on Q2

124
00:07:00,560 --> 00:07:04,120
versus write me a one page
executive summary on Q2

125
00:07:04,120 --> 00:07:08,000
performance, highlights, wins,
challenges, next steps in a

126
00:07:08,000 --> 00:07:09,680
confident but concise tone,
right?

127
00:07:09,680 --> 00:07:10,960
You see the difference between
those two?

128
00:07:11,400 --> 00:07:13,320
You give it a lot more context,
right?

129
00:07:13,320 --> 00:07:16,360
You tell it exactly how you
wanted the outcome to be, the

130
00:07:16,400 --> 00:07:19,800
output to be.
It accelerates your ability to

131
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get things done.
And then the greatest, the

132
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greatest part about it is you
can save it, right?

133
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Put it in a note somewhere.
So the next time you need to do

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this, all you got to do is just
copy and paste and put it in and

135
00:07:28,800 --> 00:07:30,120
bam, you get exactly what you
want.

136
00:07:30,400 --> 00:07:33,360
You don't have to come up with
this idea all over again, if

137
00:07:33,360 --> 00:07:34,320
that, So what?
Happens.

138
00:07:34,720 --> 00:07:37,120
Yeah, it does.
It does so so Ralph, you know

139
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this coming out of school many,
many years ago for me, I came

140
00:07:40,520 --> 00:07:42,280
out of school of programmer,
right.

141
00:07:42,360 --> 00:07:46,960
And So what I hear in that is
this is what's amazing and this

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is back in the days in COBOL,
man, you have to have SYNTEX.

143
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It was COBOL and and FORTRAN.
What else that I called in C++

144
00:07:57,000 --> 00:08:00,520
me just it's and the reason I'm
bringing these terms up is

145
00:08:00,520 --> 00:08:04,120
because it was a special
language.

146
00:08:04,880 --> 00:08:10,440
You guys get to actually create
a program using natural

147
00:08:10,600 --> 00:08:14,320
language.
Yes, yes, yes.

148
00:08:14,320 --> 00:08:19,880
That is a made look if I had a
period or semi colon out of

149
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space.
I didn't define a variable right

150
00:08:22,600 --> 00:08:26,160
man that that that program was
bombing out.

151
00:08:26,880 --> 00:08:30,440
Took hours to hours to just find
out Man I missed the period.

152
00:08:30,880 --> 00:08:33,640
You got.
To be kidding me but the fact

153
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that you can do this now with
natural language, you can start

154
00:08:39,000 --> 00:08:41,840
your prompt off with good
morning if you want to that's.

155
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Right, that's right.
That's.

156
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Right, say good morning.
How's your day going?

157
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Yeah, yeah, right.
So the fact that you can use

158
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natural, natural language to do
that is, is, is just amazing,

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man.
No, thank you for sharing that.

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I'll tell you another example,
right?

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So here's something we, we
recently launched with the

162
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podcast is if you go to our
website,

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leadershipsovereignty.com and
you sign up for our newsletter,

164
00:09:08,600 --> 00:09:10,320
right?
If it's your first time going to

165
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the website, it'll pop up in the
window and you can just enter

166
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your information or you can just
Scroll down to the bottom of the

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website and enter your, your
e-mail information.

168
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If you sign up there, you will,
we will send you a e-mail, a

169
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newsletter each week after we
release a new episode, right?

170
00:09:27,600 --> 00:09:30,920
And that newsletter contains,
you know, all the pertinent

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information about the show.
This is what we know.

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We know that most of you all who
are consuming this content

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typically are doing it when
you're in transit, right?

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You're in the road, you're on
your way to work or your way

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home, you working out all of
these different things.

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One of the things that, you
know, that really kind of struck

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me was because I listen to a lot
of podcasts too, is that man,

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he, he, he mentioned the
website, but I don't have time

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to write it down.
I'm, I'm, I'm, I'm driving,

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right?
Or he mentioned this book or he

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mentioned this tool or anything
like that.

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00:10:02,040 --> 00:10:05,200
And you can, and you always got
to go back to the website, to

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the podcast later to go try to
extrapolate that information,

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00:10:07,760 --> 00:10:10,160
right?
So what we decided to do was

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00:10:10,160 --> 00:10:13,160
create a newsletter each week,
if you sign up for it, that's

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00:10:13,160 --> 00:10:16,080
free, that actually summarizes
all of that stuff for you,

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00:10:16,600 --> 00:10:18,240
right?
It gives you, you know, summary

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00:10:18,240 --> 00:10:22,080
of the show the the key, the key
points a link to where you can

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00:10:22,080 --> 00:10:25,040
click on to get to the show if
you need to go access it again

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later.
It includes any book references.

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00:10:28,120 --> 00:10:30,960
It includes any people
references, any tool references

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00:10:30,960 --> 00:10:34,160
with links that you can go ahead
and click on just to really, you

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00:10:34,160 --> 00:10:35,880
know, make it a lot easier for
you right?

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00:10:36,200 --> 00:10:38,920
Well, how am I doing that?
I'm doing that with a prompt,

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00:10:39,640 --> 00:10:42,560
right?
I'm able to put the the

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00:10:42,560 --> 00:10:46,880
transcript in ChatGPT along with
this custom prompt that I just

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00:10:46,880 --> 00:10:49,480
created, right?
Give it a few variables, right?

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00:10:49,480 --> 00:10:54,160
This is the, the, the URL to
the, to the show website, I

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00:10:54,160 --> 00:10:55,880
mean, to the, to the show
episode.

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00:10:56,360 --> 00:10:58,760
This is the guest, right?
You know, this is their name,

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00:10:58,800 --> 00:10:59,920
right?
You know, to make sure they all

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00:10:59,920 --> 00:11:02,280
match up and it'll go through
that transcript and create a

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00:11:02,280 --> 00:11:05,760
beautiful newsletter that I'll,
all I have to do is just copy

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and paste and send it out to all
of our subscribers, right?

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00:11:08,440 --> 00:11:11,920
You know, which would take me
probably 2 hours to write on my

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00:11:11,920 --> 00:11:13,880
own, right?
And I get it done in a second.

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00:11:14,200 --> 00:11:16,800
Yeah, yes, yes, I'll tell you.
I'll tell you right here's

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00:11:16,800 --> 00:11:19,440
what's happening, right.
And I appreciate this, our

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00:11:19,440 --> 00:11:27,200
ability to engage you guys, a
lot of it is driven by Gen.

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00:11:27,200 --> 00:11:28,640
AI.
Even the platform that we

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00:11:28,640 --> 00:11:31,560
leverage right there are things
that inside the platform,

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00:11:31,680 --> 00:11:34,480
platform, sorry that we are
leveraging Gen.

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00:11:34,520 --> 00:11:37,240
AI to do where when we first
started doing this, we were

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00:11:37,240 --> 00:11:39,960
like, bro, are we going to
better keep this up?

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00:11:41,400 --> 00:11:42,840
Not bad.
Look.

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00:11:44,000 --> 00:11:48,200
How we're going to keep this up?
Well, we started embracing

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00:11:48,760 --> 00:11:52,080
greater Gen.
AI and are the platform that we

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00:11:52,080 --> 00:11:55,680
leverage start leveraging Gen.
AI right?

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00:11:55,680 --> 00:12:01,240
And it it was perfect timing for
us and our ability to keep this

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00:12:01,240 --> 00:12:04,520
going because we are limited
manpower.

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00:12:04,680 --> 00:12:07,960
So feel free to donate.
That's a, you know.

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00:12:08,400 --> 00:12:12,800
And thank you feel.
Free to donate because we have

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00:12:12,800 --> 00:12:16,760
limited manpower, but with that
limited manpower, we are

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00:12:16,760 --> 00:12:21,160
leveraging the technologies and
tools that are at our disposal

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00:12:21,360 --> 00:12:24,920
so we can bring you this
valuable content.

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00:12:24,920 --> 00:12:29,200
Because again, this was all
driven by the fact that when we

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00:12:29,200 --> 00:12:31,760
were coming up through the
ranks, there was no one to

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00:12:31,760 --> 00:12:34,600
really share this kind of
information with us.

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00:12:34,880 --> 00:12:37,560
No, no, no, nobody.
And, and, and the blessing was

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00:12:37,560 --> 00:12:39,400
Terry and I had each other,
right?

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00:12:39,400 --> 00:12:41,640
Because that is true.
As we were going through this

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00:12:41,640 --> 00:12:43,240
stuff, we were talking to each
other about it.

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00:12:43,600 --> 00:12:45,320
And it's like, Mandy, Can you
believe this?

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00:12:45,320 --> 00:12:46,920
I can't believe I just had to go
do this.

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00:12:46,920 --> 00:12:47,680
Yeah, yeah.
OK.

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00:12:48,320 --> 00:12:50,240
We, we, we, we got, we got to
figure this one out.

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00:12:50,240 --> 00:12:52,360
And we just go from the, the,
you know, one topic to the

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00:12:52,360 --> 00:12:54,800
other.
But to Terry's point, we brought

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00:12:54,800 --> 00:12:58,560
this show together just so we
can give this information to you

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00:12:58,720 --> 00:13:01,440
to save you time, right.
So that you can use these

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00:13:01,440 --> 00:13:05,200
leadership principles to level
up on your career, right?

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00:13:05,320 --> 00:13:08,000
To lead with power and
authority, right, which

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00:13:08,080 --> 00:13:11,280
ultimately leads to promotion,
which ultimately leads to more

244
00:13:11,280 --> 00:13:13,520
compensation, right?
You know, so that's that's the

245
00:13:13,520 --> 00:13:14,880
whole reason why we're breaking
this to you.

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00:13:15,760 --> 00:13:18,520
But and so and so raffle what
you're doing, right?

247
00:13:18,520 --> 00:13:22,800
I'm so glad that you've taken
that plunge because what, what,

248
00:13:22,800 --> 00:13:27,040
what really what's happening
here is our ability to touch you

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00:13:27,040 --> 00:13:33,240
at different modalities has
increased right now we can we

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00:13:33,240 --> 00:13:35,040
can get to you on YouTube,
right?

251
00:13:35,040 --> 00:13:39,120
Well, first we started off at
just, you know, it was Spotify

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00:13:39,120 --> 00:13:43,040
and and and Apple, yeah, iTunes,
right.

253
00:13:43,560 --> 00:13:48,200
Well, with the, with the advent
of and our exposure to these AI

254
00:13:48,200 --> 00:13:51,880
tools, now we're able to do, you
know, there's a website out

255
00:13:51,880 --> 00:13:54,760
there, right?
There's, there's a newsletter

256
00:13:54,760 --> 00:13:58,120
and there's just better
engagement with the podcast.

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00:13:58,200 --> 00:14:02,040
And So what it's done to to to
our earlier point is

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00:14:02,040 --> 00:14:04,360
supercharged that's.
It that's.

259
00:14:04,360 --> 00:14:06,360
Supercharged leadership,
sovereignty, so.

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00:14:06,680 --> 00:14:09,200
That's and just just a quick
plug, you know, based on what

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00:14:09,200 --> 00:14:12,360
Terry said, right, For those who
don't know, you know, there are

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00:14:12,360 --> 00:14:14,840
a lot of podcast creators out
there who that's all they do

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00:14:14,840 --> 00:14:17,400
full time.
Terry and I got full time jobs,

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00:14:18,000 --> 00:14:19,440
right?
I have a full time job.

265
00:14:19,440 --> 00:14:23,120
Terry is the CEO of business
keeps them, you know, constantly

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00:14:23,120 --> 00:14:27,600
busy, right?
We are able to produce this

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00:14:27,600 --> 00:14:30,880
content only because of the use
of these tools, right?

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00:14:30,880 --> 00:14:33,360
You know, to Terry's point, when
we first started to do this and

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00:14:33,360 --> 00:14:36,240
everything was manual, we
questioned whether or not we

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00:14:36,240 --> 00:14:38,680
could even continue to move
forward, right, because it was

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00:14:38,680 --> 00:14:41,520
taking so much of A strain.
Because remember when we first

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00:14:41,520 --> 00:14:43,800
started, we were posting shows
twice a week.

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00:14:44,320 --> 00:14:49,000
Yes, Oh my gosh, that was.
It was a grind it.

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00:14:49,560 --> 00:14:52,120
Was a grind.
It was a grind.

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00:14:52,120 --> 00:14:57,040
So so you know, real case
scenarios on how we're using AI

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00:14:57,400 --> 00:15:00,640
to enhance and super and
supercharge what we do, right?

277
00:15:00,640 --> 00:15:02,720
So we're trying to give you some
examples, right?

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00:15:02,960 --> 00:15:06,040
You can fit that into whatever
it is that you do, right?

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00:15:06,040 --> 00:15:09,400
But it definitely, if you are
interested in becoming a content

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00:15:09,400 --> 00:15:13,400
creator, this is going to be the
your, your your Co creator, so

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00:15:13,400 --> 00:15:15,560
to speak.
You know that that that piece

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00:15:15,560 --> 00:15:19,000
that can help you create faster.
And but here's The thing is

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00:15:19,000 --> 00:15:21,520
though, RAF, everybody's a
content creator.

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00:15:22,240 --> 00:15:24,960
Yeah, in their own right.
Everybody is right in your own

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00:15:24,960 --> 00:15:27,000
right.
It just depends on what you

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00:15:27,000 --> 00:15:28,720
know.
Everybody's got a report,

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00:15:29,240 --> 00:15:30,880
everybody.
And here's the other thing right

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00:15:30,880 --> 00:15:33,760
now, rap we, we haven't gotten
into this, but remember we talk

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00:15:33,760 --> 00:15:39,360
about those metrics, your
number, this right here can

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00:15:39,400 --> 00:15:43,320
supercharge your numbers.
Oh, you know what?

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00:15:43,320 --> 00:15:45,320
So yeah, let's just dive into
that for a second, right?

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00:15:46,160 --> 00:15:48,840
Let's let's, because we always
talk about, let's give an

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00:15:48,840 --> 00:15:51,080
example that's not in a
technical field.

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00:15:52,880 --> 00:15:58,600
You may, let's just say you have
to pack boxes for a living and

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00:15:58,600 --> 00:16:01,120
you have to pack boxes of
Peaches.

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00:16:01,720 --> 00:16:05,120
OK, so you know, your job is
just to come in there and pack

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00:16:05,120 --> 00:16:08,120
your boxes of Peaches.
Your boss may say, hey, I need

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00:16:08,120 --> 00:16:11,600
you to get, you know, X number
of boxes done today.

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00:16:12,240 --> 00:16:16,120
OK, so you come in and you only
focus on that one thing, packing

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00:16:16,120 --> 00:16:19,960
those boxes of Peaches for that
day to hit that number, right?

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00:16:19,960 --> 00:16:24,320
You know, but what if you can
take a tool that says, OK, this

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00:16:24,320 --> 00:16:27,200
is what I do.
I pack Peaches in this box for

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00:16:27,200 --> 00:16:31,840
this manufacturing company.
Help me to track, you know, the

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00:16:31,840 --> 00:16:35,640
metrics to show exactly the
value that I bring to the

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00:16:35,640 --> 00:16:38,520
organization.
And then help me understand how

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00:16:38,520 --> 00:16:42,360
what I do exactly.
You know, it helps this company

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00:16:42,360 --> 00:16:44,840
to make money.
It will start to explain to you

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00:16:44,840 --> 00:16:49,600
that, OK, by packing this many
boxes of Peaches everyday, you

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00:16:49,600 --> 00:16:53,000
pack this many per week, which
is this many per month, which

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00:16:53,000 --> 00:16:56,360
means the organization can sell
so many Peaches, right?

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00:16:56,360 --> 00:16:58,480
Which increases its profit by
this.

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00:16:59,000 --> 00:17:01,840
Now you understand from the from
the, from the dollar that the

313
00:17:01,840 --> 00:17:04,760
company made all the way back to
what you do, you know exactly

314
00:17:04,760 --> 00:17:07,960
how important it is.
Now you can start to ask it, OK,

315
00:17:07,960 --> 00:17:11,319
so I'm actually packing the five
boxes a day.

316
00:17:11,599 --> 00:17:14,000
What would happen if I packed
seven boxes a day?

317
00:17:14,280 --> 00:17:16,359
And it will tell you in real
time, you would increase the

318
00:17:16,359 --> 00:17:19,920
company's profit by this right
now imagine being able to go

319
00:17:19,920 --> 00:17:22,800
back to your boss to say, Hey, I
think I found a way to go from

320
00:17:22,800 --> 00:17:27,520
packing five boxes a day to 7.
And it would increase the ROI,

321
00:17:27,720 --> 00:17:30,320
you know, on these Peaches by
12%.

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00:17:30,680 --> 00:17:32,360
They're going to look at you and
say what?

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00:17:33,560 --> 00:17:36,200
And, and, and think about
thinking, now think about this.

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00:17:36,200 --> 00:17:37,680
I'm, I'm going to keep going
back to this.

325
00:17:38,240 --> 00:17:41,240
Think about how that boss is
going to look at you versus the

326
00:17:41,240 --> 00:17:45,200
person who's not doing right,
the one who just want to make

327
00:17:45,200 --> 00:17:49,360
five boxes in a day.
Just I just want to put that

328
00:17:49,680 --> 00:17:52,000
that weird pause there so you
can think about that for a

329
00:17:52,000 --> 00:17:56,800
second because a pause can be
really loud sometimes.

330
00:17:56,800 --> 00:17:58,560
We know that, don't we?
See yes.

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00:17:58,760 --> 00:18:02,360
Yes, silence is powerful.
Silence is powerful, But now I

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00:18:02,360 --> 00:18:06,880
want you to think about who on
your job is using Gen.

333
00:18:06,880 --> 00:18:10,600
AI to come up with these kind of
metrics, and are you doing

334
00:18:10,600 --> 00:18:16,320
anything for yourself, right?
It's a very, very powerful tool

335
00:18:16,720 --> 00:18:18,760
and the barrier to entry is is
0.

336
00:18:19,200 --> 00:18:21,040
Anybody can start using these
tools for free.

337
00:18:21,040 --> 00:18:24,040
You can go to Gemini, you can go
to ChatGPT and sign up for a

338
00:18:24,040 --> 00:18:27,240
free account.
But let's let's talk about some

339
00:18:27,240 --> 00:18:31,000
of the dangers that come along
with using Jen I because we've

340
00:18:31,000 --> 00:18:32,840
talked about a lot of the
benefits, right?

341
00:18:33,160 --> 00:18:36,920
A lot of benefits there.
The first one is called

342
00:18:36,920 --> 00:18:41,400
hallucinations, right?
So you know, hallucinations are

343
00:18:41,960 --> 00:18:44,720
confident answers, but they are
false answers.

344
00:18:44,720 --> 00:18:48,200
So what I what I mean by that
again, Gen.

345
00:18:48,200 --> 00:18:53,320
AI is not intelligent in itself.
All it does is try to predict

346
00:18:53,320 --> 00:18:55,560
what the next word should be in
a response.

347
00:18:56,320 --> 00:19:00,120
This is why every response that
it gives you, you have to read

348
00:19:00,120 --> 00:19:03,840
it.
You cannot ask it to produce

349
00:19:03,840 --> 00:19:07,480
something for you and just
blindly accept it as being

350
00:19:07,480 --> 00:19:10,760
accurate and being true and then
pass that off as your work.

351
00:19:11,880 --> 00:19:14,880
Gen.
AI goes through this, this

352
00:19:14,880 --> 00:19:17,400
condition called hallucinations
from time to time.

353
00:19:17,680 --> 00:19:19,320
It doesn't do it every time,
right?

354
00:19:19,560 --> 00:19:22,160
You know, a lot of actually, in
my experience, until you speak

355
00:19:22,160 --> 00:19:25,320
on this too, Most of the time
it's pretty accurate.

356
00:19:25,680 --> 00:19:28,360
But every now and then, every
now and then, it'll do a

357
00:19:28,360 --> 00:19:31,000
hallucination where the
prediction of the next word was

358
00:19:31,000 --> 00:19:33,400
wrong, right?
And what it says doesn't make

359
00:19:33,400 --> 00:19:36,680
any sense.
So This is why it is mandatory.

360
00:19:36,680 --> 00:19:39,520
All right, Please, please,
please, listeners, listen to

361
00:19:39,520 --> 00:19:41,800
this.
When you ask Gen.

362
00:19:41,880 --> 00:19:46,040
AI to create something, you have
to review it and make sure it's

363
00:19:46,040 --> 00:19:47,880
accurate.
And, and here's the thing about

364
00:19:47,880 --> 00:19:51,200
that.
Let's say it's 98% accurate.

365
00:19:51,200 --> 00:19:54,640
It's only 2% off, OK?
You change to 2% and you're

366
00:19:54,640 --> 00:19:56,960
done.
And versus you having to figure

367
00:19:56,960 --> 00:20:00,200
out 100% of that on your own
brainpower, right?

368
00:20:00,200 --> 00:20:01,280
Yeah.
Terry, you want to talk about

369
00:20:01,280 --> 00:20:04,000
that a little bit?
Yeah, I think again, right.

370
00:20:04,000 --> 00:20:08,760
We've talked about it earlier.
It is trust but verify, right?

371
00:20:08,760 --> 00:20:11,240
You do.
So I'm listening to this guy.

372
00:20:11,240 --> 00:20:13,320
His name is Chris.
I don't remember his last name,

373
00:20:13,320 --> 00:20:16,840
but it's a a podcast I like to
listen to.

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00:20:17,320 --> 00:20:21,680
And honestly, he kind of changed
my life with this statement.

375
00:20:22,440 --> 00:20:26,200
He said, I don't believe what
anyone says is true.

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00:20:26,880 --> 00:20:31,280
Now, let me let me let me frame
the context of that right?

377
00:20:31,440 --> 00:20:33,880
And so the context of that is
this.

378
00:20:34,280 --> 00:20:40,040
We use words and we will believe
that my understanding and

379
00:20:40,040 --> 00:20:44,440
definition of that word is the
same meaning and definition that

380
00:20:44,440 --> 00:20:46,760
you have for the word.
And so he gave an analogy.

381
00:20:46,760 --> 00:20:49,680
He said, I'm going to ask
everybody in the room to draw a

382
00:20:49,680 --> 00:20:53,360
knife.
And, you know, we would think

383
00:20:53,360 --> 00:20:56,000
that, OK, everyone knows what a
knife is, right?

384
00:20:56,360 --> 00:20:59,280
He said, well, based on where
you are in your life or what you

385
00:20:59,280 --> 00:21:01,120
do, you're going to draw a
different knife.

386
00:21:01,120 --> 00:21:03,440
He said.
So someone with kids, they're

387
00:21:03,440 --> 00:21:05,680
probably going to draw like a
butter knife, right?

388
00:21:05,680 --> 00:21:07,960
Because they're not going to
have something that's danger in

389
00:21:07,960 --> 00:21:10,280
the house, right?
Someone who's a hunter, they're

390
00:21:10,280 --> 00:21:14,400
going to draw like a machete.
Someone who is into fishing,

391
00:21:14,400 --> 00:21:16,400
they may draw like a Swiss Army
knife.

392
00:21:16,880 --> 00:21:23,320
So meaning that you have to ask
the questions to get down, to

393
00:21:24,080 --> 00:21:28,240
drive down to, to unify everyone
on the same page, right?

394
00:21:28,800 --> 00:21:31,600
Thank you for listening to the
Leadership Sovereignty Podcast.

395
00:21:31,880 --> 00:21:35,000
If this content blessed or
helped you in any kind of way,

396
00:21:35,360 --> 00:21:39,400
support us today by subscribing
to our YouTube channel, clicking

397
00:21:39,400 --> 00:21:42,000
the like button for this
episode, and sharing this

398
00:21:42,000 --> 00:21:44,000
content with others that you
think it will help.

399
00:21:44,720 --> 00:21:48,480
Until next time, stay safe,
peace and blessings.
Ralph Owens Profile Photo

CIO | Podcaster | 2x Houston CIO Of The Year Finalist | US Navy Veteran

Ralph Owens is an accomplished technology executive with a proven record of driving digital transformation and business growth in high-stakes environments. Fueled by a deep passion for technology and innovation, Ralph excels at developing and executing IT strategies that deliver measurable results and lasting competitive advantage. As a strategic leader, Ralph brings a sharp focus on cybersecurity, operational excellence, and building strong partnerships across the business. His experience spans diverse industries, including financial services and energy generation, where he has successfully secured critical infrastructure and navigated complex regulatory landscapes. Recognized for his ability to build high-performing teams and lead complex IT initiatives, Ralph consistently aligns technology with business goals to create innovative solutions that accelerate growth, enhance customer experience, and achieve revenue targets. Driven to empower organizations to harness technology for sustainable value, Ralph is passionate about collaborating with forward-thinking leaders to shape the future of digital transformation.

Terry Baylor Profile Photo

Strategic IT & Digital Transformation Leader, Entrepreneur, Mentor, Public Speaker, and Podcaster

Terry Baylor is a transformative Strategic IT & Digital Transformation Leader, entrepreneur, mentor, public speaker, and podcaster based in Houston. He’s on a mission to humanize technology, believing that the most powerful connections still happen in person. Terry leads with empathy and action, guiding teams and organizations to harness Agile practices, embrace innovation, and thrive in complex digital landscapes. At Lift Life Technology, Terry champions the mantra "Old‑fashioned isn’t outdated," emphasizing face‑to‑face interactions in a virtual world. His recent LinkedIn reflections underscore his passion:

“When you show up, listen, and connect from the heart, you’re not just selling a service — you’re building trust, community, and lasting relationships.”

Whether he’s delivering key insights at events like Cisco Live or coaching high-performing teams, Terry empowers others to lead with authenticity, agility, and impact.