Your story, your brand. Pt.3

Welcome to Leadership Sovereignty the Podcast. I'm your host Terry Baylor along with Ralph Owens and today we'll discuss understanding human capital, how to align operational tasks with your goals, the pitfall of undervaluing the process of setting goals and the power of a personal narrative and its components. Enjoy the show. So what they're trying to do is have the that kind of work put in a bucket that right sized the talent for the work, the best way I can say it. Right sized the talent for the work.

One of the things I tell my team is sometimes we'll get requests and my phrase is, Hey man, let's get the right work in the right place. So organizations are doing that from a human capital standpoint, meaning that folks like us, Ralph, they don't want us doing the day to day operations. They want us strategic and working on capital projects that are gonna move the needle for the business. So they're taking that operational day to day stuff and quite honestly, outsourcing it or bringing in contractors, right? Where they can put their more higher value human capital persons on those projects that are gonna move the needle.

These are the things that we want to have as our goals. Right? Right. Now, now, if you are in operations, critical, critical role, critical, critical role. If you are, then your value is going to be in that repeatable with, as short a turnaround time on those tasks and accuracy, in your reporting.

So your SMART goal, if you let's just say operationally, right, your job, I'm just gonna use that, you stock shelves. Right? And you know that the delivery comes on Tuesdays and Thursdays. Right? So your measurable is gonna be around being prepared for when the truck comes, what automation, if there's any, and what process that's been documented that ensures that that truck is only gonna be at your stop for the minimal amount of time needed.

Right.

You're not waiting on them. They're not waiting on you. You have all of the tools that it takes to transport the goods. You have the resources on your team lined up to get those resources off the truck into the bins and whatever that it needs to transport to the store. You have enough hands to get those products on the shelf.

Again, now this is where Ralph has said something before and where you can tie this into and I'm just this is an example where you tie this into a smart goal, you understand that grapes shelf lives are whatever ten days And your customers are typically buying the grapes out in seven days. So you've worked with the business to make sure that the shipment is gonna be there at day six and a half in the refrigerator so you can start replenishing. That's just a high level kind of example. If you're in operations, understanding the business is gonna help you do your job better.

That's right. Yeah. Informulate your goals better.

At the end of

the day, that goal needs to be pushing that business forward.

Correct.

Yeah. Exchange of value, as you always say.

So, so anyway, so those are again, just some of the, some of the, points that we want and you know what, let me add one more, one more I think is a major pitfall in setting goals is undervaluing the process of setting goals. I would say that's the number one pitfall. I've had folks on my team, Terry, man, they don't read this stuff And I'm just you know, they do a one liner. I'm gonna make sure the systems are patched. That used to be me.

I I used to that used to be I I'm being transparent. That used to be me. I'm like, man, why I'm going through all this, man? They don't even read this stuff. Right.

You know, this is just a annual exercise that they tell everybody to do. They don't hold anybody accountable to it. But one day I realized that, oh, I can use this to my advantage when it comes time for promotion or bonus or anything like that. I can come back to this well, crafted and articulated goal and show how I've, proved my value to the organization. Whereas the guy who was doing the one liner can't.

Right? You know? So yeah. Yeah. I'm I'm I'm I'm putting my hand up in the air.

I was that guy.

Wow. You you know what? I think we all were. And so I will say one of the other benefits I saw to going through this document, You know, we've seen this or creating this document. We've seen this at the c suite level, at the director level.

Man, sometimes they're flying in and out. They're flying in and out, here's who's the new CIO, meet the new CIO same as the old CIO. He is the new director. Hey, I had the guys to work with. He'd be like, he told me he said, Terry, meet the new boss.

Same as the old boss.

Right. But

here's the deal. Right. They're they're not gonna know anything about you.

That's right.

Right. And there's gonna be a narrative about you and what can aid in assisting that narrative that well crafted document that you took time to put together that shows this this person really cares about what they're doing. They they took the time to build out this well crafted goal setting document with action, we're gonna get into this, I can actually see who they are as a person inside of this document because of how they framed what their goals are. It's not just task driven, it's not just outcome driven, but it's purposeful. They've given character and life to this document.

And as we've been going through this, Raf, I'm gonna be really transparent here, is this has challenged me to write my goals better. Right? As we were as we were, you know, opening up the show, you know, I said, I don't believe I've really ever added my personal narrative to my goal. Now, when I've interviewed, I've done that. I've shared my narrative.

We'll get into what that means. But yeah, this is Guys, I believe this is a game changer.

Yeah. Yeah. Yeah. Yeah. So let's let's jump into that the next segment and about, creating your personal narrative.

So so so Terry, what is your personal narrative? What is that?

So the personal narrative is basically, you know, your story, your experiences, your thoughts, your emotion. It focuses on significant events and moments in your life, right? What made you who you are, right? So I'll give you an example. I'll give you an example.

Here's my personal story. And I've rehearsed it so much. It's just a part of, you know, I can just spit it out at any time and it goes something like this. My parents gave their lives so others could have great lives. I saw my parents serve people in such an amazing way and I have eight siblings.

I see that played out in all of our lives no matter what we're doing. I have some folks in my family who are ministers, I have bankers, I have educators, I have musicians, I have entrepreneurs. At the root of everything that they're doing, they are always trying to help others and technology has given me that avenue to help others not only to help others grow their careers but also to align with the organizations that have entrusted me to lead teams that I can help them reach their goals and their outcomes because ultimately it's about giving and the more you give, the more fulfilling your life's going to be because your purpose and design is to really help humanity. And that's that's really you know, that's the driver for my life. Right?

If if I can help you.

Yeah. It's gonna painful. That is when, let's just say a new leader comes in and they read your goals and they can see your personal statement and they get that type of insight about you. Think about how they're gonna view you versus the next person who just gave a one liner, didn't say anything about themselves or how, these goals are incorporated into their personal narrative.

Yes,

sir. It completely causes you to stand apart from your peers. Right? Because people get a better understanding of the type of person that you are and what drives you. Right?

Perfect. Awesome. Awesome. Awesome. So so what I hear you say then, some of the key elements, of that personal narrative are being authentic.

Right? Your your vision, you know, for for what you see ahead and how you've been resilient. Right? You know, even in difficult times. Right?

Because that definitely should be a part of it as well. No, it's it's it's it's

Thank you for being with us today on Leadership Sovereignty. Stay connected with us on X, formerly known as Twitter, and on Instagram by searching for Leadership Sovereignty. And just like this podcast, let's all collectively grow as we go. God bless.