How we are always selling. Pt. 5

In this conversation, we discuss the importance of identifying customer objections and the art of asking questions to uncover the root issues behind those objections. We emphasize that objections are multi-layered, much like an onion, and that effective questioning can lead to a deeper understanding of customer motivations. The discussion also highlights the significance of framing problems succinctly to resonate with stakeholders and drive business outcomes.